Monday - Friday:

8am - 4pm

Saturday & Sunday: 

Closed on Christmas



A family business

La Primera Tortilla Factory was founded by Jose & Aurora Favela in 1984 in the town of Sunland Park. Immigrated from Mexico in 1974, the Favelas' worked hard to someday create a quality, family run business and eventually they succeeded with La Primera. By popular demand La Primera began delivering to small neighborhood stores & restaurants and soon larger chain companies were convinced about the quality & authentic taste of La Primera. Now La Primera is the #1 leading provider of local tortillas in El Paso and surrounding areas. We are grateful to our loyal consumers who have greatly supported us for more than 40 years and we hope to continue to provide your kitchen table some joy with our tortilla products and recipes.

Our Story

EST. 1984