family buisness

La Primera Tortilla Factory was founded by Jose & Aurora Favela in 1984 in the town of Sunland Park. Immigrated from Mexico in 1974, the Favelas' worked hard to someday create a quality, family run business and eventually they succeeded with La Primera. By popular demand La Primera began delivering to small neighborhood stores & restaurants and soon larger chain companies were convinced about the quality & authentic taste of La Primera. Now La Primera is the #1 leading provider of local tortillas in El Paso and surrounding areas. We are grateful to our loyal consumers who have greatly supported us throughout more than 30 years and we hope to continue to provide your kitchen table some joy with our tortilla products and recipes.

We use only the best ingredients that keep customers coming back time and again.

Our Story


Monday - Friday: 8am-5pm
Saturday: 8am-1pm
Sunday: closed
Holidays: Closed Christmas


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EST. 1984